Loreal Hair Color Breakthrough

Ashlee Simpson red hair with layers and long bangs

Acrobats on Stage spelling out INOA

Loreal Hair Colors a New Paradigm in Permanent Hair Colors

The Balancing Act airing on Lifetime Television will feature Loreal professionals to discuss a new breakthrough in permanent hair colors . . . INOA, which stands for “Innovation No Ammonia.” We reported first on INOA by Loreal hair color breakthrough some months back when it was set to debut in the United States.

The big breakthrough about INOA by Loreal hair colors is that it is an ammonia-free permanent professional hair color. Permanent hair colors to date have needed ammonia in order to be permanent and to cover gray hair. INOA by Loreal has what they call an ODS technology (oil delivery system) that maximizes the effectiveness of the new permanent hair colors.

Ammonia is a toxic chemical in permanent hair colors that many people have allergic reactions to, such as an itchy or stinging scalp.  Ammonia is used to open the cuticle to allow the permanent hair colors to more deeply penetrate the hair shaft. Although ammonia has been the agent in permanent hair colors which makes it successful at covering gray hair, it’s also known to damage the hair.

As part of their ‘My Beauty’ series The Balancing Act’s host, Beth Troutman, travels to New York City to seek advice from Loreal professional Celebrity hair colorist at the Ted Gibson Salon, Jason Backe, where she gets the inside scoop on this new breakthrough Loreal hair colors, INOA.

Throughout the show viewers are invited to join Jason Backe as he gives an inside look into INOA by Loreal hair color makeovers. “I’m excited to share with The Balancing Act’s audience how INOA by Loreal can give any woman celebrity-quality permanent hair colors without ammonia!”

INOA by Loreal, the new permanent hair colors breakthrough claims 100% white hair coverage, sublime shine and delivers supreme respect for the hair. Watch for this new permanent hair colors innovation which airs on at 7:00am (ET/PT), on Lifetime Television!

Go here to find a salon near you that offers INOA by Loreal permanent hair colors. And for more great hair color ideas check out our Pinterest Hair Coloring Ideas Board.